A trunk show is an event in which vendors present merchandise directly to store personnel or customers at a retail location or another venue such as a hotel room. Number of famous retailers and brands have trunk shows to showcase their new collection to the buyers and even customers. Nowadays there are even digital Trunk Shows.

Here’s an example of a Trunk Show invitation. As you can see trunk show invitations are usually very clear and straightforward. Sometimes they even include an offer to tempt people to join them.
Let me know what you think of trunk shows, and if you think they’re still relevant or not.
Love,
Artak